The Hound of the Baskervilles Essay Example

The Hound of the Baskervilles Essay Arthur Conan Doyle lived in London in the late 19th century. His career was not exactly very successful in the early stages of his life. It started as him being a doctor onboard a ship, he was then a general practitioner in Southsea, but this career did not work for him either, and later he became an unsuccessful optician! So Doyle made the decision to dedicate himself to writing. Undoubtedly his most famous works are the adventures of Sherlock Holmes and Watson. They were loved by all the public, who made Holmes a cult figure. When people read Doyles books it allows them to think that they live in a world rid of crime and violence, a safe place with no criminals and murderers nothing like the London in the late 19th century. The novel was written in 1902, the main plot of it is that many years before a member of the Baskerville family, Hugo Baskerville, had beaten a young lady and had kept her in the house as his prisoner. While at a banquet this lady escapes and runs onto the moor to attempt to escape. Hugo, when he discovers she has escaped gathers his men and chases her onto the moor. We will write a custom essay sample on The Hound of the Baskervilles specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Hound of the Baskervilles specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Hound of the Baskervilles specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Hugo then decides to go ahead and chase the lady personally. After a while, his men come to see whether he has caught the lady, but they are horrified to see that the bodies of Hugo and the lady are lying dead on the floor, they are then terrified at the sight of a Gigantic hound standing over Hugos lifeless body, ripping flesh from his throat. Since then, it is said that this hound stalks the Baskerville family, and will kill any of the descendents if they wander over the moor at night. In addition to the legend of the Baskervilles there are many other features that also make the novel successful as a horror and suspense thriller. Firstly, the scene is set on the moor, a barren and desolate place with a very evil reputation But the moor with its mysteries and its strange inhabitants remains as inscrutable as ever. Secondly, within the moor there are many supernatural things such as the Grimpen mire. The Grimpen mire is an area of bog with rather strange tales been told about it. The novel is set late into the Victorian era. Conan Doyle did not set out to change the world with his novels, but to entertain the Victorians. It is a classic detective story, during the Romantic period of literature. It is a Gothic tale. There are many elements of macabre that link this novel with the Gothic genre. These include the setting in the wild moor, set at night time. The most important link is that to the phantom hound, and especially the eyes. Its eyes glowed with a smouldering glare. There is a strong link to the Gothic genre with the mention of phosphorescent eyes. There is a stereotypical set of characters, the hero, the trusty sidekick, the damsel in distress, and of course the arch-villain (black-sheep). It is all very melodramatic. The hero is Sherlock Holmes, who is very clever and is always right. The sidekick is Dr Watson, who isnt that clever, and tends to get things wrong. The damsel in distress is Stapletons sister (actually Stapletons wife). The arch-villain is no other than Stapleton himself.

20 Compare and Contrast Essay Topics Hooking Ideas to Use When Writing about Cultures

20 Compare and Contrast Essay Topics Hooking Ideas to Use When Writing about Cultures If you need help finding a topic for your next compare and contrast essay on cultural relativism, look over the list of 20 topics below to get a handful of great ideas suitable for your next task. Remember that this list is one meant to be a sample, one which offers a handful of potential ideas from which you can generate an idea best suited to your assignment needs. Some of the topics below should be altered for scalability based on your assignment (such as adding a time period, or a theory, or perhaps narrowing it down to one aspect of a time period or theory). This can help you meet any page length or word count requirements. Rite of Passage in the Christian Culture Compare and Contrast How Culture Shapes Concept Compare and Contrast the Way Culture Directs Human Behavior The Changes in Culture and Human Behavior: Chronological Relations Impact of Social Organization on Highlighting Cultural Differences How Social Organization Downplays Cultural Differences Moral Philosophies of Absolutes: Understanding Cultural Values Compare and Contrast Cultural Variety and Competing Morals Cultural Complexity: How to Value Different Cultures Compare and Contrast Cultural Orientations: How Human Behavior Exhibits Culturally Specific and Informed Practice Compare and Contrast How Cultural Differences Threaten Quality of Social Science Data Legal Conundrums: Cultural Acceptance of Immigrants Acquiescing versus Respecting: Challenges Newcomers Have in Immigration Immanuel Kant’s Contributions and Theories of Cultural Relativism Johannes Gottfried Herder Contributions and Theories of Cultural Relativism Franz Boaz’s Contributions and Theories of Cultural Relativism Gottfried Herder’s Contributions and Theories of Cultural Relativism Social Customs and Standards: Western Thought Enforced on Others Benjamin Lee Whorf’s Contributions and Theories of Cultural Relativism Freedom of Speech: Respecting Nazi Beliefs as Part of Cultural Relativism Sample Compare and Contrast Essay â€Å"Johannes Gottfried Herder Contributions and Theories of Cultural Relativism† Johann Gottfried von Herder has been widely associated with many subjects including poetry, theology, philosophy, and literature. He is also found to have contributed heavily to three distinct periods, including that of Sturm und Drang in Germany, Weimer Classicism, and Enlightenment. But he is perhaps best known for his contributions to the creation of the theory of cultural relativism. Herder was born in what is now Poland and grew up impoverished, educating himself with the family songbook and Bible. He enrolled in a university at 17 in Germany where he was able to study under Immanuel Kant. He was soon the protà ©gà © of Johann Georg Hamann who was well known for disputing secular reasoning and claims therein. He was not sociable and was said by others to be inspired by God. As a clergyman he taught and produced literary criticisms simultaneously. He traveled the world, during which time he was able to shift his self-perception. He was able to meet Goethe when he reached France, and it was here that he inspired Goethe with his literary criticism. This is what led to the Sturm und Drang movement. It was because of his inspiration to Goethe that years later, when Goethe was well known, he used his influence to secure a position for Herder. Accepting it, Herder began to shift toward classicalism, endorsing the French revolution. He soon became ennobled in Germany. During this time he promoted many theories which formed the foundation of comparative philology. He then moved on to contributing to what we know today as the theory of cultural relativism. This is a theory that cultures that shape their thoughts and group behaviors. In addition to that, people from other groups have to then take into consideration the different backgrounds or environments of other people in order to understand their behaviors, their traits, their thoughts, and what contributes to making their culture. By reviewing the cultures of others, people can gain better insight into the various groups which exist and have some form of relativism to them in comparison to their personal culture. Part of the influence on this theoretical development was the importance that people placed on patriotism and nationalism, Herder concluded. Understanding how a nation can be both individual and separate, distinguished by tradition, heredity, education, climate, and more helped garner a better appreciation for other cultures. He praised different nationalities for their varied characters, inclinations, and languages. Enlightenment was an important period as it was the backdrop out of which anthropological sensibilities began to oppose. It was Herder who formed the ancient cultural relativism ideas, which emphasizes that cultures exist in plural. Herder’s anthropology is linked closely to his contributions during the Enlightenment. More so than is often thought. While Herder’s work attacks the abstraction of Enlightenment, it retains the arrogance of the Eurocentric teleology and argues for the hermeneutical approaches which emphasize the importance for prejudice. In part of his work, Herder is suspicious of progress and the theories of gradual development. He openly criticizes colonialism. But he shares quite a bit with the natural historian Buffon, who argues that humans are characterized by their relationships to the environment around them, their ability to receive and transmit knowledge, and their flexibility in response to their culture or environment. As such, it is clear that Herder’s critique of progress as aforementioned is one intended to convey that culture is a process through which humans are able to develop, or reach Enlightenment. The definition of culture held by Herder is one closely aligned to the model of civilization associated with a unitary Enlightenment. References: Abu†Lughod, Lila. Do Muslim women really need saving? Anthropological Reflections on  Cultural Relativism and Its Others.  American Anthropologist 104.3 (2002): 783-790. Ehret, Christopher. The Civilizations of Africa. Charlottesville: University of Virginia Press,  2002. Herskovits, Melville J. Cultural anthropology. (1956). Healy, Lynne M. Universalism and Cultural Relativism in Social Work Ethics. International  Social Work  50.1 (2007): 11-26. Jay, Martin. Cultural Relativism and the Visual Turn.  Journal of visual culture1.3 (2002): 267-278. Pollis, Adamantia. Cultural Relativism Revisited: Through a State Prism. Human Rights  Quarterly  18.2 (1996): 316-344. Spiro, Melford E. Cultural Relativism and the Future of Anthropology.  Cultural  Anthropology  1.3 (1986): 259-286. Zechenter, Elizabeth M. In the Name of Culture: Cultural Relativism and the Abuse of the Individual.  Journal of Anthropological Research  (1997): 319-347.

The Cubist Movement and Les Demoiselles dAvignon Essay

The Cubist Movement and Les Demoiselles dAvignon - Essay Example The essay "The Cubist Movement and Les Demoiselles d’Avignon" investigates the role of Pablo Picasso in the context of cubism. His focus on emotions was a reaction to the perfectionism of the photograph and the machine age and a justification for the continuation of the art of painting as an art form. The approach they took was to portray the realism of the subject by breaking the established rules of art in order to explore images or reflections of pure emotion. Lyotard describes this process as an attempt â€Å"to make visible that there is something which can be conceived and which can neither be seen nor made visible†. This â€Å"something that can be conceived but not seen nor made visible† is often referred to as the sublime, a quality of transcendent greatness â€Å"with which nothing else can be compared and which is beyond all possibility of calculation, measurement or imitation†. The presence of this sublime element, then, inspires the imaginatio n in a specific direction based on which elements remain visible or understandable. Its significance is in the way in which it brings attention to the uncertainty of meaning inherent in the work, such that no resolution makes itself apparent and the viewer is forced to come to an understanding of his or her own. This establishes a communication between the art, the artist and the viewer that goes beyond the image on the canvas and remains individual for each viewer. For artists of the Modernism, to achieve this sublime element meant to throw away the training.

Real chocolate case study Essay Example | Topics and Well Written Essays - 2750 words

Real chocolate case study - Essay Example Stores sell around 100 chocolate varieties. Apart from this there are 15 types of fudges available as well as over 30 varieties of caramel-covered apples. The company is very particular about customer service and their main concern is to provide the best available products. The Real Chocolate Company has stores in 65 of 110 factory outlet malls in the United States. The location of stores is selected on the basis of the area, attractiveness, costs and other important factors. The company has been a very successful one and its aim is to build the Company into the leading retailer of chocolates in the United States. The opportunities and the threats are external for the company and they can only be determined looking at the moves of the competitors and the other external factors that have a major impact on the company as a whole and its stakeholders as well. Although the Real Chocolate Company is prospering, there are specific factors that have to be considerd before we can decide whether it will continue to do so. There are certain threats looming which could make the maintainance of this level of progression challenging. One such threat is the degree of competition that the Company would be facing in the coming years. Competitors have been working at producing new products in order to attract customers. They have been introducing healthy items to make their production available to a greater range of customers. Such items include candies with vitamins and skin-enhancing ingredients, sugar-free sweets, chocolate bars with specific elements that would be suitable to people with heart-related problems, etc. Thus, there is a danger of substitution. Apart from existing competitors there is the threat of new entry in this business. The ability of other organizations to enter a market affects power. It differs in different cases. Where there is a free entry and exit, low setup and documentation costs are involved, entry is formed instantly and would be vice versa in the case when there are barriers to entry, etc. Another threat to the Real Chocolate Company is the fact that there is a rise in obesity in the United States. This would affect their sales unless the company manufactured products suitable for such people. Customers are also faced with the problem of allergies, such as peanut allergy. The Company has to be taking this into view as well. There is also an increased cost to keep up with the manufacturing technological progress. The Company should keep this in mind as well. The cost problem is also connected to other areas, for example the wages. There will be increasing minimum wages which the Company will have to counter and so the cost of manufacturing will increase. Also, the cost of raw materials and transportation may increase, once again leading to

Genital Warts Assignment Example | Topics and Well Written Essays - 1250 words

Genital Warts - Assignment Example According to Genitalwart-s.com, a site managed by the Genital Warts Support Team and whose content is obviously taken from reputable medical sources, genital warts are transmitted mainly through sexual intercourse with a carrier, whether this is vaginal, oral or anal sex. In fact, the possibility of acquiring genital warts from having sex with a carrier accounts for 66% of all cases. However, based on recent medical research, there is no evidence yet that genital warts are transmitted through contaminated medical equipment or even personal items like toothbrush and bath towels. According to the National Institutes of Health, among the factors that increase risk of genital wart infection include having multiple sexual partners, not knowing the sexual history or status of one’s partner at the time of intercourse, being sexually active at a relatively early age, using tobacco or alcohol, having another viral infection like herpes at the time of intercourse, being pregnant or having a weakened immune system that is attributed to a current illness or medication (Zieve, NIH). Other risk factors would include having acquired sexually transmitted infections or diseases in the past, and the use of oral contraceptives and birth control pills instead of condoms and other forms of barrier methods or mechanical prophylaxis, because the former would simply allow unprotected sexual intercourse to take place (â€Å"Genital Warts†). Nevertheless, male and female condoms would often prove to be poor ways of preventing genital warts because the HPV can be on th e skin (Zieve, NIH). Additional risk factors, according to Genitalwart-s.com, include excessive stress, an experience of trauma such as one from a previous surgery, a serious illness, or a serious treatment for diseases such as cervical cancer (â€Å"Genital Warts†). Perhaps, another risk

Marketing Plan For Renault Twingo

Marketing Plan For Renault Twingo According to our class, MC 600, Business Policy, we have to write a business plan about a product of our company. In this case it is supposed we are working for Renault Car Company, and we prepare the business plan for one of our products, which is Renault Twingo, regarding the Greek market. To develop successful strategies and action programs, we need up-to-date information about the environment, the competition, and the market segments to be served. Often, analysis of internal data is the starting point for assessing the current marketing situation, supplemented by marketing intelligence and research investigating the overall market, the competition, key issues, and threats and opportunities issues. As the plan is put into effect, we will use advertising and other forms of research to measure progress toward objectives and identify areas for improvement, if results fall short of projections. Finally, we will use marketing research to learn more about their customers requirements, e xpectations, perceptions, and satisfaction levels. This deeper understanding will provide a foundation for building competitive advantage through well-informed segmenting, targeting, and positioning decisions. Thus, the marketing plan should outline what marketing research will be conducted and how the findings will be applied. EXECUTIVE SUMMARY In the first section we have to summarize the main goals, recommendations and points of our project in order to be accepted by the managers. Our project will target in reclaiming Renaults superiority in Segment A by positioning Twingo as one of the best overall proposals in the segment. It will be placed between mainstream, e.g. Fiat Panda and trendy cars such as Smart, and FIAT 500, targeting mainly style-oriented, younger customers, who are more willing to buy a 3-door car. Moreover we can get a competition advantage by differentiate the target groups by multiple versions. Authentic to Expression: Refers to a mainstream target group, practical. Dynamic: Refers to female group with several dynamic characteristics. GT: More Sporty and masculine profile. We will exploit connectivity and customization features to enhance youth appeal and trendy factor (Dynamic, GT).We will promote practicality and versatility to enhance its mainstream appeal (Authentic, Expression).Systematically attract first-time-buyers and exploit opportunities to up-sell them within the brand. Finally we will use competitive fleet policy (10% discount on retail price) to support retail sales (despite lack of 5 doors). Generally we will exploit limited editions for conquest sales and for maintaining trendyness. By these actions we target at about 1500 sales, both retail and fleet, for the year 2010 in Greece. This is a partition of 7, 6% and 1, 4%, respectively, as shown in the image below. CURRENT MARKET SITUATION In order to analyze the current marketing situation, we will discuss about the overall Greek Market, identify the market segments we will target and provide information about the companys current situation. Renault: The Company (briefly) In 1899 Renault Frà ¨res is founded by Marcel and Fernand Renault. In 1903 the sales network expands and the first subsidiaries are set up outside France. In 1975 managed by Bernard Vernier-Palliez, Renault comprises the state-owned Rà ©gie (104,000 employees) and the subsidiaries set up through diversification (118,500 employees) and by 1980 Renault was Europes leading vehicle manufacturer. In 1997 Twingo arrives in the market. Range Segmentation MARKET DESCRIPTION We will examine the target segments and provide context for the marketing strategies. We will examine the economic position and the general situation of Greek Market, MAVA which is the official Renaults representatives, the Purchase Behavior of the target group in which we are interesting in and the current situation of the Competition. EXTERNAL ENVIRONMENT: Greek Market Situation Real GDP average growth 4,1% (10yr), 4.2% (3yr). Slowing growth in 2010 reflects weakening growth in fixed investment and exports, due to strong Euro. Consumer spending even if slower growing retains its momentum and will continue to be the main contributor to 2010 GDP growth driven by real wage growth (4%) and employment growth. Spending on consumer durables, in particular, remains strong (sales of household equipment increased by 5.6%, as did car sales). Household debts account for 37.8% of GDP vs 61.6% for EU-13. Consumer credit growth remains strong at a (stabilized) 20%. Deposit growth reached 14.4% in 2007 vs 10.5% in 2006 Greek economic climate index in rise from mid-2005 to September 2007, decreasing slightly in October; remains higher than European index. Greeks more willing to buy a car in 2010 than EU-27 or EU-13 average. The positive effect of direct tax reductions is expected to be compensated by the increase of VAT by 1-2 percentage units in 2010 or 2011. Internet penetration at 40% of ages 13-70 years old (13-24: +60%, 25-44: +30%). Broadband connection penetration currently at 6.9% of households (EU-27avg at 16.2%).Average monthly cost at à ¢Ã¢â‚¬Å¡Ã‚ ¬28.3 (vs à ¢Ã¢â‚¬Å¡Ã‚ ¬25.4 in France and à ¢Ã¢â‚¬Å¡Ã‚ ¬46.8 in Spain). Average speed at 6,6 Mbps (vs 44,1 in France and 6.9 in Spain). A change in the registration tax is not considered feasible for the time being. Liberalization of diesel car market (in Athens and Thessaloniki) remains stagnant, AMVIR (Greek Association of Importers) now pushes for freeing up the diesel LCV market. AMVIRS (Greek Association of Importers) current position to the Government is for a gradual and mid-term alignement of the taxation system with the emissions norms. All data: European Commission, Eurostat, National Bank of Greece, except Internet data (independent surveys). All data: European Commission, (*) Ministry of Economics Finance. INTERNAL ENVIRONMENT: Renault in Greece MAVA Implement ready, in-house software to track real-time MAVA/Dealer stock, order, invoice and registration data. Based on the above, specify and implement a new monthly marketing reporting system, specified with and covering the needs of Management, Renault and Marketing. Exploit Renault-specified PER4 Dealer training program (analytic proposal to be submitted by end of March 2010) to provide a business case for dealers to endorse change, total customer satisfaction and a new culture vis-avis Renaults forthcoming product assault. Budget 50.000à ¢Ã¢â‚¬Å¡Ã‚ ¬. Starting from 2011 (along with new Megane), consider an extensive communication plan to change current perceptions of Renault and gradually establish it among top-of-mind brands in Greece. Given approval, Marketing will provide a comprehensive route map by end of June 2010 to be finalized by end of 2010 and be implemented starting from 2011. This will include a thorough proposal on the approach and process leading to an action plan by end of 2010. Deployment of the new brand identity graphic guidelines within the company and to the dealer network (core elements, stationery, printed forms, advertising, local communication -publications, events etc), starting with the new Twingo launch campaign, including follow-up and evaluation on the extent of deployment, according to time-plan imposed by Renault (12 months). The PURCHASE BEHAVIOR of the target group Stage 1: Initial interaction with the brand At this stage, customer has not fully developed the need to purchase a new car and collects information / perceptions / impressions by various channels that result in top-of-mind awareness of specific brands. Brand Influence at this stage comes from creating impressions and emotional territories through: Advertising: emotional positioning. Press relations: word of mouth is especially important for the small Greek society and especially women, who mostly turn to friends and family for advice. B-T-L Promotions: help relate the brand to values and behaviors. Stage 2: Actual investigation At this stage, customer assesses technical and tangible factors (however still through an emotional process), identifying possible solutions to his/her needs. This results to the shortlist. Provided that the brand has passed the test of the first stage, the choice criteria are: Performance (20-28) Roominess and reliability (29-45), with price and equipment as common denominators. Customers first choose a brand and, subsequently, the model it offers in the segment they need. French Cars in general provides to their customers: Elegance Alternative Focused in comfort Luxury Feminine Unreliable Weak USP Design Progression Affordability Customers Character Twingo Characteristics Renault Twingo differentiates its target group depending on the version: Twingo Authentic to Expression Mainstream, practical Twingo Dynamic Feminine Twingo GT Sporty, masculine In general its target group is men and women 20 35 years old. Twingo means fan, joy, entertainment combined with all the above characteristics of a French Car. PRODUCT REVIEW In continue, we have to outline the main characteristics and summarize extra information needed about our product, Renault Twingo. Renault Twingo is characterized by: Modern, Pleasing Design Roomy, practical and occupant-friendly An assertive personality underpinned by dynamic styling Communicative and occupant-friendly: New Twingo features an Audio Connection Box (in UK we will be calling this system multi-functional Tune Point) which enables personal music collections stored on USB keys, portable MP3 players or iPods ® to be played through the cars audio system and operated via the steering wheel-mounted controls. My Twingo philosophy: buyers can customize their new car inside and out thanks to a range of decorative decals for the exterior and a selection of innovative accessories such as the Organizer Box and Makeup Box for the interior. Appeal to young clientele, essentially urban-dwellers hooked on new technologies Chassis derived from the B-segment and a power train range featuring the new TCE (Turbo Control Efficiency) 100hp petrol engine, which offers class-leading performance and fuel consumption, New Twingos superior dynamics, set it apart from its predecessor. Optimizing cabin space and interior versatility, by making full use of the cars compact dimensions (length: 3.60m). Interior is extremely modular thanks to its four independent sliding seats. Safety was at the forefront of the New Twingo design teams priorities. New Twingo is the first model to be renewed within the framework of Renault Commitment 2011 and had to meet an extremely exacting brief in terms of quality and profitability. Supplementary information about models: A. TWINGO Twingos agile handling makes it perfect for nipping in and out of city traffic. With its compact length of just 3.60 m, Twingo is a cinch to park and a delight to drive. It also stands out with its pure, contemporary styling. Twingo brings drivers a dynamic and pleasant drive. Our primary consumer target is middle- to lower-income people who need a car with pleasing desing but also comfortable and easy to use. All versions of Twingo carry the Renault eco ² signature. They emit less than 140 g/km of CO2, contain renewable materials and recycled plastic, and are produced at the ISO 14001 certified Novo Mesto plant in Slovenia. B. TWINGO SPORT Renault has produced an affordable high-performance car which sits alongside Clio and Mà ©gane Renault Sport in the Renault Sport range. Renault Twingos existing lines are underpinned by a more curvaceous, athletic stance and the newcomers sporty calling is further emphasized by its wider front and rear wings, profiled sills and spoiler. Twingo Renault Sport is the response of Renault Sport Technologies experts to a two-pronged challenge, namely to deliver sports performance while at the same time ensuring that the new car is easy to use on a day-to-day basis. Twingo Renault Sports chassis is both responsive and finely tuned to provide precise, balanced sports handling, while specific work on the pitch of its new 133hp 1,598cc engine reveals its punchy temperament. C. TWINGO GORDINI R.S. The return of the Gordini name is to be marked by the introduction of a new chic and sporty version of Renault Sports pocket rocket which takes a current-day stance on the cues long associated with the Gordini world. Twingo Gordini R.S. features a gleaming Malte Blue lacquered metallic finish, plus two white racing stripes, in keeping with tradition. The front and rear bumpers are enhanced by gloss black details, while the fog lamp surrounds, exterior mirror housings and lip spoiler are all picked out in a contrasting white finish. Gordini Series badging either side refers back to the heyday of the Gordini Cup when the qualifying heats of the different meetings were known as sà ©ries. This exclusive exterior styling package is rounded off by a choice of either blue or black diamond-effect 17-inch aluminum alloy wheels. To ensure that it befits Gordinis glorious motor sport heritage, the latest addition to the Twingo range is based on the same performance/equipment package as the Renault Sport version: Sport chassis with 17-inch wheels for outstanding road-holding performance that is equally suited to everyday motoring, a feisty, responsive 1.6-litre 133hp petrol powerplant with a distinctive, specially-tuned engine pitch under acceleration, precise, incisive steering for even greater fun at the wheel, powerful, durable braking performance. The fashionable and sporty label of the Renault Sport range with its elegant finish and strong design codes, the Gordini label builds on the renowned expertise of Renault Sport, and offers a fresh interpretation of its values. Renault naturally opted to build on the reputation of Renault Sport Technologies (RST) in order to transform the Gordini legend into a reality. Renaults sports branch has prolonged the Gordini heritage through its renowned expertise in motor sport and the development of its sports models. COMPETITIVE REVIEW The direct completion for Renault Twingo in Greece is FIAT Panda, CHEVROLET Matiz, HYUNDAI Atos, PEUGEOT 107, SMART ForTwo, TOYOTA Aygo, KIA Picanto, CITROEN C1, VOLKSWAGEN Fox, DAIHATSU Cuore, FORD Ka, OPEL Agila. The Total Market Sales are showed below: As we can see, the segment dominated by Panda Koreans (low price models, therefore strong in fleet sales) followed by TPCA trio (Toyota, Peugeot, Citroen Automobile), upward indication for ForTwo and Cuore and downward indication for Matiz, Atos and Fox. The 3-Door Sales Direct Competitors VS Renault Twingo 3-door versions appeal to first-time buyers, seeking for looks and style, who are willing to spend more for differentiation. Fleet Sales VS Retail Sales Direct Competitors VS Renault Twingo Segment leaders retain significant contribution on both fleet and retail sales. The ForTwo, Fox and TPCA trio appeal more to retail buyers. Despite drop of fleet sales, Picanto compensated with strong retail sales. MARKETING STRATEGY As a volume carmaker, Renault has long been recognised for the quality and inventiveness of its products in the small car segment and New Twingo is no exception. Since its unveiling at the 1992 Paris Motor Show, Twingo has revolutionised the world of city cars. In response to shifts in customer demand across the span of its 14-year life, Twingo took the form of seven different collections and a long list of striking special and limited editions. The European small car market has been reasonably stable since 2000, yet that hasnt prevented it from being extremely competitive, owing to the presence of the traditional European makes and, more recently, the advent of newcomers from Asia. Even so, Renault stands out as a major player in the segment and New Twingo reinforces the brands line-up with a view to optimising its coverage of this end of the market. With a length of 3.60 metres, New Twingo is a practical, communicative, compact car. New Twingos mission is twofold, the first being to build on its ever-growing reputation as Twingo owners were loyal to the car and replaced it with another Twingo. The second aspect of the models mission involves reaching out to a new clientele seeking a safe, versatile, practical and feisty package with compact dimensions. One-third of European small car buyers are aged under 35, including 11 per cent who are under 25. Amongst its new targets, New Twingo seeks to appeal to this young clientele, essentially urban-dwellers hooked on new technologies and for whom the car is seen as a symbol of freedom, as well as an extension of the world in which they live. New Twingo covers all these criteria thanks to its unique personality and unprecedented connectivity for its segment, not to mention its inherent versatility, driver appeal, travelling comfort and dynamic, reassuring handling. Strategy and Marketing employs 150 people from diverse backgrounds, including 12 different nationalities. The five key functions in Renaults Marketing Department 1. Marketing product and services manager Their role is to develop the most attractive selection of products and services for a given range of vehicles. They adapt their choice to each national market without overlooking the brands identity and sales targets. They help elaborate marketing strategy, analyse sales figures for their models, and constantly look for ways to sell more. 2. Product positioning consultant They draw on different surveys and studies to propose ways to improve the brands positioning and image. Working with the different range managers, they decide how a model should be positioned and what audiences to target. They then adapt this positioning to each country. 3. Price consultant They draft a price strategy for each model in every country. Another of their functions is to examine across-the-board pricing methods and procedures. Strong interpersonal skills are important as they are in daily contact with the markets and other marketing experts. 4. Trend forecaster Their task is to analyse market trends and sales forecasts for each vehicle in a range of countries. Their conclusions help the factories plan production in line with the dealerships probable needs for vehicles to satisfy customer demand. 5. Planning studies manager They pilot the sales and marketing planning system, assess Market Areas needs for economic modelling, and adapt planning tools accordingly. They train the national plan coordinators in the use of planning tools and methods. They also analyse each countrys budget and strategy plans to then compile a group-wide synthesis. Positioning The new Renault Twingo hopes to appeal to the small car segment and the initial first car buyer segment while also appealing to families who wish to acquire a second car, or to those using their car in urban or city areas. This car interests distinct and different groups of car buyers so there is a need for careful product positioning in the mind of the consumer. Some considerations when positioning a new car might include: first car or small car users who expect specific design qualities from a car families who want a second car to get them from A to B or to complete the school run twice a day and who will also want different features young people looking for personality from their car perhaps more sporty features or individual and distinctive design finishes. New Twingos key target market is young dynamic people. Renault has a marked advantage in this area because it is known for its keen pricing and is also an established, highly recognisable brand that young people can relate too. Price Strategy Renault has a clear understanding of its key target market (young people and other price-conscious car buyers) and has designed pricing strategies to best address their needs and the positioning of the New Twingo. In the case of the New Twingo it is imperative that it be keenly priced and also that running costs are low. The price quoted by Renault is the price you will pay at the dealership. The starting price is 8790à ¢Ã¢â‚¬Å¡Ã‚ ¬ and it can reach the 13100à ¢Ã¢â‚¬Å¡Ã‚ ¬ depending to the model and the equipment included. All the dealers provide the option to buy the car with a small amount in advance and then with monthly installments. Price Positioning by Model Direct Competitors VS Renault Twingo 8k: Koreans (high contribution of fleet sales). 9k: Panda (has also the widest coverage). 9-11k: Twingos core competition. 12k: Smart. 13-14k: Twingo GTs main competition (Panda 100 C2 VTS). Distribution Review In this level we have to analyze Renaults distribution network around the world and specifically in Greece. Renault its an international industrial organization with 38 industrial sites in 17 countries which ensure that production occurs close to markets and unique standardization which guarantees the same level of quality throughout the world. International production capacities are expanding rapidly. Major projects of development are in Russia (a partnership signed with the AvtoVAZ automaker), and Morocco (work began on a new industrial complex in Tangiers). A launch to the dealers is different to launching a car to the public. Increased demand for a car is also known as a pull factor as it essentially pulls the product through the distribution channel from the manufacturer toward the consumer. In order to succeed at getting the product to the consumer, Renault has an International network of agents or dealers who carry its cars in the companies stable. This means that support is given to the Renault dealers around the world to promote the new model in a way that generates demand for the new car. Our channel strategy is to use selective distribution all over Greece. During the first year, we will add channel partners until we have coverage in all major greek markets and the product is included in the major car catalogs and even Web sites. The Renault Production Way: Guarantees the same quality standards throughout the world, Enhances Group performance (plant specialization according to car segment, development of plant capacity to produce different vehicles on the same production line, continuous improvement of the workstation, etc.), Ensures the Groups commitments to the environment (100% of Renaults production sites are committed to ISO 14001 (environmental management standard) certification processes), Reinforces safety throughout the world. Renault has a distribution network all over the world-Americas, Europe, Eurasia, Asia and Africa. The official sales partnership in Greece is PGA motors at Marousi, Athens. Moreover Renault motors are sold by almost 31 agents-sales points all over the country. SWOT ANALYSIS In the next step of our marketing plan, is the SWOT analysis. SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in our project. It involves identification of the internal and external factors that are favorable and unfavorable to achieve our objective. Strengths: Strengths and strong points of our car. Weaknesses: Internal weaknesses of Renault Twingo. Opportunities: external conditions which are helpful to achieving our objective. Threats: external conditions which could do damage to the objective. Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. STRENGHTS My Twingo philosophy-Modern, Pleasing Design Roomly, Vertisile interior 1.2-litre TCE (Turbo Control Efficiency) engine. WEAKNESSES Evidence of cost cutting Thrashy, and engine noise is intrusive at motorway speeds. Disputed wheel positioning OPPORTUNITIES Increase fleet sales Are there emerging trends on which we can capitalize? Increased demand in segment A THREATS Pure fleet sales Extreme competition in segment A- Fiat 500, C2, Smart Many offers and uprising Car industries with cheap products Marketing Communication Strategy Pre-publicity in the form of motoring reviews and test drives are critical to the success of a trade launch as this activity must generate sufficient consumer curiosity and interest in the new model. In this way, we will give the opportunity to experts and driving correspondents or journalists, to assess the merits of the new Twingo before the rest car-buying public. We will also try to hold open weekends in dealers garages where customers can come along to test drive the new car. By getting potential car buyers to test drive a car, product usage increases. This will have a knock on sales of the new car. The primary above the line medium we are going to use to promote and communicate the new car is through advertising. In the case of the New Twingo, the main advertising mediums going to be used, aside for those used when communicating with the trade, are outdoor billboard advertising and TV and radio advertising. New Twingo advertising themes and images include ideas of surprise, independence, spontaneity and versatility. Key factual messages that need to be also included are the smart design of the car, the value for money and cost of the car and the low running costs. Advertising Expenditure Evolution During Jan-Oct 2010, the advertising expenditure of the segment has decreased by 33,3% since all major competitors launches have been conducted before 2010. Share of Spending Chevrolet Matiz is, by far, the leader of the segment. Smart has no TV investment (only magazines and BTL activities). MediaMix TV and Magazines are the main media during Jan-Oct 2011 Large increase of TV against Magazines in 2011 is due to launches having taken place in 2010, reflects tactical advertising in 2010. Share of Voice Adults 18-34 8 Matiz acquire, by far, the highest SOV due to small average duration of spots. COMMUNICATION OBJECTIVES 2010 Create a buz among young potential customers to support Twingos positioning as a trendy choice. Differentiate creative and media mix according to target group ( mainstream, women, men). Draw on the values of Twingo I to retain existing customers (modular design, simplicity of entry versions). Implement an integrated launch campaign (adaptation of international launch) to fight clutter by competitors launches and spice-up brand image. Media Use Use of TV as main medium (MAD TV included as the only youth music channel). Use short TVCs to increase SOV. Creative use of magazines (lifestyle advertorials photo shootings etc): lifestyle, womens, youth titles. Creative use of radio (lifestyle testimonials). Joint events (Asterix movie sponsorship). Use of Internet and New Media with creative penetration (ambient media). Use of outdoor at urban regions (5 major cities). Content Communicate the accessories youth-targeting features (personalization connectivity). Communicate price affordability. Use GT version to communicate TCE USPs. Press Maintain a Press test-drive fleet of 2 cars (Dynamique GT). 2011: Communicate RS and limited editions (ATL and Press). 2012: Introduce tactical communication. Competition Launching Media Plans 2010 2012 Media Plan Marketing research Using research, we are identifying the specific features and benefits that our target market segments value. Feedback from market tests, surveys, and focus groups will help us develop the next model of the new Twingo. We are also measuring and analyzing customers attitudes toward competing brands and products. Brand awareness research will help us determine the effectiveness and efficiency of our advertising and promotion. Finally, we will use customer satisfaction studies to provoke positive reactions to future buyers. Controls There is no planning without control. Marketing control is the process of monitoring the proposed plans as they proceed and adjusting where necessary. If an objective states where you want to be and the plan sets out a road map to your destination, then control tells you if you are on the right route or if you have arrived at your destination. Control involves measurement, evaluation, and monitoring. Resources are scarce and costly so it is important to control our marketing plans. Control involves setting standards. We are planning tight control measures to closely monitor quality and customer service satisfaction. This will enable us to react very quickly in correcting any problems that may occur. GLOBAL Quality and profitability at the core of the X44 project As part of the new model offensive set out in Renault Commitment 2009, New Twingo had to meet an extremely specific brief in terms of quality and profitability. Renaults latest small car will be produced at the Novo Mesto factory in Slovenia. Upon his arrival as President of Renault in May 2005, Carlos Ghosn instructed engineers to optimise the cost effectiveness of the X44 project. Twingos replacement needed to meet a raft of quality- and appeal-related targets at an extremely competitive cost. Initially delayed to ensure it responded even more closely to customer demand, the project then picked up speed and the cars development was completed within 21 months of the new designs approval. Controlled production-related costs The technique of carry-over served as a powerful lever in achieving this feat. Certain components from previous projects noted for their reliability and effectiveness were incorporated into the new vehicle. In addition to being a pledge of quality, this approach also eliminated unnecessary design costs and lead-times. Although an entirely new car in its own right, New Twingo incorporates parts from the chassis used for Clio II whose quality earned it recognition in 2006. Constraints associated with the adaptation of production plant were similarly m

The Gains and Losses of Educating Rita :: Educating Rita Willy Russell Plays Essays

The Gains and Losses of Educating Rita The purpose of my essay is to explain, in considerable detail, the gains and loses of Educating Rita for it being a two-handed play. The play, ‘Educating Rita’, written by Willy Russell is very entertaining, although there are only two characters, hence the reason it is a two-handed play. The grounds on which I found it entertaining is based upon the basic plot outline which consists of Rita, a working-class Liverpool girl, with a hunger for education and Frank, her lecturer, attempts to do just that, but, their relationship changes, they become close. Close in the sense by not sharing your average perception of a student and teacher relationship. They drink and smoke together. This soon changes when Rita’s knowledge expands with the help of Frank and summer school. Summer school also helps to boost Rita’s confidence enabling her to socialise with educated people like herself. Rita divorces her husband, Denny, and gets a new flat mate called Trish. Trish has a great influence on Rita until, she discovered, Trish tried to commit suicide. Rita and Frank soon fall out however; Frank still enters her for an exam. This concludes in Rita passing her exam and fulfilling her dream of an education. She soon becomes Frank’s friend again. Other characters, such as Trish and Denny are never seen but talked about. All the scenes, throughout the play, are set in the Open University where Rita is being taught. To help me carry out this essay I watched the film, ‘Educating Rita’, in order to identify any gains and losses for the two – handed play. After having read the play and seen the movie I am struck by the large number of differences. Many small details have a great impact on how the story can and is being perceived. The movie offers a great deal of background information on events that are relevant to the play. This is an example of a big loss for ‘Educating Rita’ being a two-handed play. By seeing the deleted scenes of the play you get a greater understanding of the sequence of events. Being unable to see the deleted scenes may have lead to confusion and misinterpretation resulting in the play not achieving its full potential. The play is much more predictable in the sense that numerous actions will not take place on stage. For example, nothing taking place outside Frank's office can be seen by the audience. All action is unavoidably confined within the office. At the point in the play where Frank invites Rita to his home for dinner the audience are not set up for anything

Electrical Resistance

JMJ MARIST BROTHERS NOTRE DAME OF DADIANGAS UNIVERSITY MARIST AVENUE, GENERAL SANTOS CITY MULTITESTER Instrumentation and Control CpE 511 NAME: KURT RUSSEL C. CHUASeptember 01, 2012 CYNTHIA C. GONZAGADate of Submission INSTRUCTOR: ENGR. JAY S. VILLAN, MEP-EE Introduction A multitester or multimeter is a device which can be used to gather data about electrical circuits. A basic multitester can measure resistance, voltage, and continuity; while more advanced versions may be able to provide additional data.This tool can be very useful to have around the house, and anyone who plans on doing electrical repairs should most definitely use a multitester for safety reasons. Multitesters can be used with the current off or on in most cases, although using the device with the current on can sometimes result in damage to the device. Theory Ammeters are employed for measuring current in a circuit and connected in series with the circuit. As ammeter is connected in series, the voltage drop across ammeter terminals should be as low as possible.This requires that the resistance of the ammeter should be as low as possible. The current coil of ammeter has low current carrying capacity whereas the current to be measured may be quite high. For this reason a low resistance is connected in parallel to the current coil. Voltmeters are employed to measure the potential difference across any two points of the circuit these are connected in the parallel to the circuit. The resistance of voltmeter is kept very high by connecting a high resistance in series of the voltmeter with the current coil of the instrument.The actual voltage drop across the current coil of the voltmeter is only a fraction of the total voltage applied across the voltmeter which is to be measured. An ohmmeter is a measuring instrument used to measure the resistance placed between its leads. The resistance reading is indicated through a mechanical meter movement which operates on electric current. The ohmmeter must th en have an internal source of voltage to create the necessary current to operate the movement, and also have appropriate ranging resistors to allow just the right amount of current through the movement at any given resistance.One major problem with this design is its reliance upon a stable battery voltage for accurate resistance reading. If the battery voltage decreases, the ohmmeter scale will lose accuracy. Conclusion Aside from using devices such as  multitester, the resistance value of a  resistor can be determined by its color coding. There are small differences between measured and color coded values of the resistances. These differences may be caused by some factors such as the multitester used in the experiment and some mistakes made by the experimenters.It is much easier to read the resistance value of a resistor through a digital multitester than by using an analog multitester and by color coding. In addition, in using an analog multitester, you have to first consider the range of the resistance and make the zero-ohm adjustment in each and every reading. In that case, that is the only time you  can acquire the resistance value after a  slight inconvenient process. Pictorial Calculation For Ammeter: * 0. 25A R1=99mV0. 25A R1= 0. 96 ? * 25mA R2=99mV25mA-R1 R2= 3. 564 ? * 2. 5mA R3=99mV2. 5mA-R2-R1 R3= 35. 64 ? For DC Voltmeter: * 2. 5V R1=2. 5V49. 5 µA-Rm R1= 48, 505. 05051 ? * 10V R2=10V49. 5 µA-Rm-R1 R2= 151,515. 1515 ? * 50V R3=50V49. 5 µA-Rm-R1-R2 R3= 808,080. 8081 ? For AC Voltmeter: * 10V Im=49. 5 µA0. 637 Im= 77. 70800628 µA R1=1. 41410-1. 477. 70800628 µA-Rm R1=161,947. 0707 ? * 25V R2=1. 41425-1. 477. 70800628 µA-Rm R2= 434,891. 9192 ? * 250V R3=1. 414250-1. 477. 70800628 µA-Rm R3= 4,529,064. 646 ?

The Individual Markings of the Black Swallowtail

The Individual Markings of the Black Swallowtail The black swallowtail, one of North America’s most familiar butterflies, frequently visits backyard gardens. They are a very common sight and youve likely seen the butterfly and caterpillar quite often, especially near your vegetables.   How to Identify Black Swallowtails This large butterfly has black wings with yellow markings and a wingspan of 8 to 11 centimeters. The male displays a row of bold yellow spots, while the female’s spots are faded shades of yellow and blue. The black swallowtail’s colors mimic those of similar species, such as the giant or pipevine swallowtails. To identify the black swallowtail, look for a pair of black dots centered in larger orange circles on the inner edge of the hind wings. The black swallowtail caterpillar changes appearance each time it molts. In the last few stages of growth, it is white and green with black bands and yellow or orange spots. The black swallowtail is also known as the Eastern black swallowtail, the parsley worm, and the parsnip swallowtail. The last two names refer to the insects proclivity to feed on plants in the carrot family. Black swallowtails fall into the Papilionidae family, which includes other swallowtails: Kingdom – AnimalPhylum – ArthropodaClass – InsectaOrder – LepidopteraFamily – PapilionidaeGenus – PapilioSpecies – polyxenes What Do Black Swallowtails Eat? The butterflies feed on nectar from flowers. Caterpillars feed on plants in the carrot family, which includes dill, fennel, parsley, and carrots. Life Cycle Like all butterflies, the black swallowtail undergoes a complete metamorphosis. The life cycle has four stages: egg, larva, pupa, and adult. Egg - It takes 3-5 days for eggs to hatch.Larva - The caterpillar has five instars  (the stage  between molts).Pupa - The chrysalis stage lasts 9-11 days, or over the winter.Adult - Northern areas have one or two generations; southern areas may have three. Special Adaptations and Defenses The caterpillar has a special gland called an osmeterium that emits a foul odor when it is threatened. The orange osmeterium looks like a forked snake tongue. Caterpillars also ingest oils from the host plants  of the carrot family; the foul taste of the chemical in their bodies repels birds and other predators. The chrysalides of the black swallowtail can be green or brown, depending on the color of the surface to which they are attached. This form of camouflage keeps them hidden from predators. The adult butterfly is thought to mimic the pipevine swallowtail, which is distasteful to predators. Habitat and Range of Black Swallowtails You will find black swallowtails in open fields and meadows, suburban yards, and roadsides. They are most common in  North America east of the Rocky Mountains. Their range extends south all the way to the northern tip of South America and they are also present in Australia.

Feminism Essays (508 words) - Feminism, Philosophy, Gender Studies

Feminism Essays (508 words) - Feminism, Philosophy, Gender Studies Feminism What is feminism? By general definition, feminism is a philosophy in which women and their contributions are valued. It is based on social, political and economical equality for women. Feminists can be anyone in the population, men, women, girl or boys. Feminism can also be described as a movement. A revolution that includes women and men who wish the world to be equal without boundaries. These boundaries or blockades are better known as discrimination and biases against gender, sexual orientation, age, marital status and economic status. Everyone views the world with his or her own sense of gender and equality. Feminists view the world as being unequal. They wish to see the gender gap and the idea that men are superior to women decreased or even abolished. Carol Gilligan is one woman who has contributed much time and effort to the feminist theory. Her beliefs and ideas are based upon difference feminism. In this essay I will tie the ideas and beliefs of Carol Gilligan with information from our text, the packet read in class and the book, Faces of Feminism. Carol Gilligan is a lecturer and assistant professor at Harvard University as well as a psychologist. She has many theories that deal with moral reasoning and development. In her influential book In a Different Voice, she sets forth the idea that women make decisions according to a criteria of ethics of care and that men make decisions according to an ethic of rights.(3) In her book, Carol Gilligan also disagrees with Lawrence Kohlbergs' theory, which suggests that Few people matured fully in their moral reasoning...but women hardly ever did.(2) In her opposition Gilligan stated that women make moral decisions according to different but equally mature and morally upright reasoning.(2) She feels that women are different because they posses a different hereditary set of values and beliefs. This opposition to Kohlberg's theory was backed by research. Even though there was research done to support Gilligan, it seemed to have experimenter bias. It was not an open or strong experiment and it only observed the actions of the white middle class. This did not give a clear or objective view on the separate criteria of women and men. The views and ideas on moral reasoning and development set forth by Carol Gilligan are those of many difference feminists. Difference feminism is just one type of feminism. It gives a concept that women should go back to traditional roles(3) set by society. It also states that gender is natural and is not learned by the society in which one lives. Not all Feminists agree with this theory but there are many feminists, such as Carol Gilligan who agree with this idea that even though men and women are different, they each have their own separate place in society. Difference feminism is successful because it tells people what they want to hear: women really are different in just the ways that we always thought. ... And men have power, wealth and control of social

Marketing 4 Essay Example | Topics and Well Written Essays - 750 words

Marketing 4 - Essay Example Exporters suffer sometimes by this depreciation. Simply put, it means that the exporters will get lesser returns as compared to what they used to get and this can have an adverse effect on their profitability. This has happened in Colombia also. (Kraul, 2007) Most of the exporters have been affected but none as much as the rose exporters. One reason is that there has been fierce competition from countries such as China, Mexico, Ecuador and the strengthening of the peso has only seriously affected the share of the Colombian rose exporters in the total world trade for this particular commodity. (Ponsi, 2007) There is no doubt that the Colombian peso can be described as being on a â€Å"hot streak† and this is good for national pride and the feel-good factor. (Kraul, 2007) This also greatly helps tourists going to American tourist spots such as Disney World since it means that the Colombians now have more money to spend but for a certain section of the populace like the rose exporters, it has brought serious problems. So serious are these problems that some exporters have been forced to close shop or retrench staff. Many of these staff members are women who had taken loans and who had mortgaged their houses; now with them losing their jobs, they will find it extremely difficult to make both ends meet since a fair amount of their income was going towards repaying their housing loans taken. Rose exporters are now receiving up to forty percent less than what they used to receive about four years ago. Apart from this there has been an increase of the labour and material cost to the tune of another forty percent. As a result of all this, rose exporters’ income has gone down by almost 100 percent as compared to what they used to earn about four years ago. No doubt the U.S.Dollar has declined by about thirty percent against the major world currencies; the decline has been even more against the Third World currencies. This has happened since there has been a big

Effective Team Assignment Example | Topics and Well Written Essays - 2250 words

Effective Team - Assignment Example During the course of project, many problems and conflicts surfaced as the team progressed through its four development stages as described by Tuckman’s model (Beyerlein and Johnson 2000), which were not beyond expectations. However, these were dealt along as the team developed more cohesion and understanding of the common goal but still the opinion is that these problems could have been avoided and effectively managed as highlighted by (Kayes 2004). Throughout the task, group remained engaged in number of activities that played vital role is team development and are discussed throughout the report. This project report is an aim to comprehensively elaborate significance of reflection in learning and evaluates how experiences are transformed into genuine learning (Kolbs 1984). Secondly, this report narrates process of building a group of individuals into a team and difficulties faced during this progression. It also encompasses the significance and critical role of different con cepts and theory elements that influence this process. Problem and Context After the group was formed, I was much skeptical group future as to what form would it take, how we are going to interact and what would be the course of action towards desired goals. A good explanation for this could be that team was in its initial stage of forming as described by Bruce Tuckman in his model of team development (Beyerlein and Johnson 2000) since members were trying to get know each other and develop relationships. McManus (2000) distinguished group from a team in that team has a strong commitment, high degree of cohesiveness and accomplishment to each other and towards common goal than in a group because teamwork promotes creativity, problem solving, effective decision making and improved communication (Chaney and Lyden 2000). During initial sessions, I found that there were member who were not concerned deeply with purpose and goal of the team as they were often found busy in dealing with pe rsonal social issues which they thought were of more importance to them. Even at times, they were not prepared for what meeting were all about and had no agenda to talk about. At early stages, team did not seem much organized and interactive as members were shy and reluctant in sharing experiences and knowledge. I was of the view that these issues would induce many problems during the course of task completion and would make it difficult for team building and cohesion. Although team project went much better but often task-based conflicts arose when one member’s job depended on other member’s input or cooperation which (Bartos and Wehr 2002) stated as interdependence conflict. However, main cause of interdependence conflict was being unable to effectively communicate one’s part to another member which (Shapiro 2004) called communication breakdown conflict. Competitive conflict was exhibited by one of team members who always tried to prove himself better than othe r team member and tried to find his own way through the process if not agreed upon (Rahim 2011). However, overall the project was a huge success and a great effort to understand the team development process in practical scenario and